Is it just me or do others make it a part of their life to stay up to date on new products and makeup trends? It’s called market research—or at least that’s what I tell myself when I happen to find myself at Sephora for the second time in one week. What can I say? I’m a beauty junky.
Today we’re diving into the newest makeup products that have some pretty insane hype around them. As consumers’ expectations rise, I feel like products are just getting better and better. And, with the chance of virality on TikTok and other platforms, brands are pumping out new products like no tomorrow.
Here’s what I have my eye on right now.
1. Sephora Collection Best Skin Ever Liquid Foundation
2. Kosas Air Brown Tinted Clean Volumizing Eyebrow Gel
3. Saie Sun Melt Natural Cream Bronzer
4. Ilia Super Serum Skin Tint SPF 40 Foundation
5. Merit Shade Slick Tinted Lip Oil
