If you’re present in 2019, then you’re witness to what women can do. We’re building empires. We’re thought leaders. We’re sheEO’s of emerging beauty brands that happen to make really innovative beauty products. Some of my favorite brands–like Summer Fridays, OUAI, Pat McGrath Labs, Glossier and Volition Beauty–were all founded by women. And there’s no better way to show our support than through our wallets. Ahead is what my ideal women-founded beauty routine looks like including six of the best products all helmed by women.
And for finishing touches, let’s not forget hair. Haircare is definitely an emerging product category for women by women but Jen Atkin’s OUAI leading the charge. We’re sure to see more innovation in this category in the future. I love to start my hair routine off with OUAI’s Leave-In Conditioner and end with the Volumizing Hair Spray.
That’s my ideal women-founded beauty routine. What products are you currently loving that are made by women?