Is it just me or do others make it a part of their life to stay up to date on new products and makeup trends? It’s called market research—or at least that’s what I tell myself when I happen to find myself at Sephora for the second time in one week. What can I say? I’m a beauty junky.
Today we’re diving into the newest makeup products that have some pretty insane hype around them. As consumers’ expectations rise, I feel like products are just getting better and better. And, with the chance of virality on TikTok and other platforms, brands are pumping out new products like no tomorrow.