PANTONE’s 2023 color of the year is “Viva Magenta” — a lively, vigorous shade that the company describes as rooted in nature and deriving from the red family. They describe the color as suitable for those with a rebellious spirit and a verve for life. Well, count me in.
If you’re looking for ways to incorporate this pinky, purply, red into your life and wardrobe this year, look no further. I’ve rounded up some of my favorite clothing, jewelry, and home items in the shade, and have linked them all below!